Editing April 26 2015 Strategy Meeting Minutes (section)

= Key Performance Indicators (KPIs) =
==Finances==
In the 2014 General Election the Green Party spent $1.34 per vote realized.  We spent $14,115 for 37,691 votes, or $0.375/vote.  If we assume we will need to spend at least $1.00 per vote, we will need a budget of $250,000 to realize our goal of 250,000 votes. Jim pointed out that volunteers, not money was the limiting factor in 2014.  There is no point in printing more pamphlets than our volunteers are able distribute, or more signs than they are able to put up. How many evenings and weekends are our volunteers prepared to spend on their local (or a remote) campaign?  

Jim has already prepared a financial plan (in the [[Strategic plan for 2014-2018]]) which generates a Campaign Fund of about $90,000 assuming a modest increase of annual donations (to $20,000 in 2018) and limited increase in operational expenses.  

* '''Action Item:''' Jim agreed to revise the Financial Plan to show what it will take to achieve a Campaign Fund of $250,000.

* We will need to develop fundraising plans; events, merchandise sales, social media, letters (to members and target audiences) telephoning, advertising. 
* Use social media to get members and volunteers, and to spread the word. 
* We need to offer something (a benefit of some sort) on social media in return for a 'Like.' 
* Should we send ''Bulletin'' to every MPP? With citizen feedback? 
* Should we solicit coupons from businesses as benefits/rewards?
* Need to make our web site mobile device friendly (Drupal provides such facilities)
* We should offer speakers to organizations already putting on events.  

== 3,600 Members ==
Phillip has implemented MailChimp to send out emails to lapsed members.  8 new members in the last month.  Probably more than 8 members expired. We have about 240 members currently.  We need about '''100 new members per month''' to achieve our goal. 
* Focus on finances for next 90 days, 
* Also need to focus on memberships - more members means more money and volunteers.

'''Action Item:''' ?? Phillip to track New Members, Renewed members, Lapsed members, and Total Current Members on a monthly basis.