Editing Information Package (section)

=== Reasons FOR mailing ===

#Improve our response rate. Sending an application form pre-filled with the prospect's information certainly makes it easier for the individual to respond. They simply fill in the amount of their donation, sign and date the application and mail it in the return envelope with their cheque.
#Make a positive impression. Potential members will be impressed by the material we send, and the fact that we responded in a physical way.
#It provides a reason for personal follow up. This should be the first step in our recruiting effort. A telephone call to ask if they received and read the material, and further conversation should improve our sign-up rate.
#Currently we require a signed application for membership. We would need to revise our Constitution to allow electronic signatures as an alternative to mailing a paper application. (It is possible now for a person to complete the [http://ontariolibertarian.ca/sites/ontariolibertarian.ca.d6/files/Membership_App_Online_0.pdf Membership Application] online, print it, sign it, scan it and email it to the Party.)
#We have the money, and the cost seems to be a good investment.
#Once we have an online membership/mailing DB, this task could be delegated to someone other than the Treasurer.