Editing Information Package (section)

=== Measuring results / Tactics ===

#JM mentioned that after sending out an hardcopy information kit, the response back has been in the 70%.  This is a very high closure rate.
#If we move towards softcopy information, perhaps a portion can be provided via the internet, with a followup some weeks down the road with a membership form (or other items) that will be cheaper.
#Tracking the response and the results would be crucial to determine the effectiveness of our efforts.

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