July 19 2015 Strategy Meeting Minutes

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Attendees

Attending - Absent
  • Igor Bily, Member-at-Large
  • Jim McIntosh, Treasurer
  • Phillip Richard, Chairman
  • Allen Small, Party Leader
  • Peter Sodhi, Secretary
  • Mark (Wojo) Wrzesniewski, Vice-Chairman
  • John White, Recording Secretary


  • Ron White, Member-at-Large

Notes:

  • The meeting took place at Peter Sodhi's residence, 6 Greenlefe Court, Aurora
  • Peter Sodhi chaired the meeting


Agenda

Prior to the meeting Peter had prepared and distributed an updated version of the PowerPoint Presentation to the attendees, which was used for review and discussion before the lunch break.

  • how to target the 18 - 45 year old target group that are "not engaged"
  • The use of social media and other traditional tools to reach them (facebook, other 'social media', surveys, e-mail)
  • emphasizing 40 year history of the party
  • differentiating the term "libertarian" from the Libertarian political party.
  • the need to assign ownership (and commit volunteers) to each stratetegic campaign